“Building something extraordinary is not a function of circumstance, it’s a function of the choices, discipline and talent of the team.”
– Mike Reeves, Founder & CEO
We engage a customer-first culture driven by the relentless pursuit of customer satisfaction and retention.
We drive ingenuity, simplicity and effectiveness in everything we do, ensuring customers reach their objectives as quickly and cost effectively as possible.
We establish smart financial practices that emphasize stakeholder return, financial flexibility and generate a sustainable platform for profitable growth.
We position high value product lines to grow faster than the market and our respective competitors.
Making it betterLearn more
From product conception through to design, manufacturing and installation, we partner, respond and adapt to our customers’ requirements every step of the way. We ensure that every product is designed and manufactured to work optimally for every client in every environment – every time.
Making it simpleLearn more
Straightforward yet innovative, our products are practical, often multi-functional and designed to reduce unnecessary complexity while maximizing performance. They are easy to deploy, uncomplicated to the user and fit seamlessly with existing drilling and well construction equipment.
Making it happenLearn more
Putting our expertise at our customers’ disposal, we deliver unique, innovative and practical products that meet challenges head-on, ensuring exceptional customer service at every stage of the delivery process.