Rubicon’s culture of practical innovation means that R&D is at the forefront of everything we do. Today, our R&D is carried out within the various Engineering Groups across the world with the company owning a wide variety of innovative patents on flagship products such as SwivelMASTER®, EzeeGLIDER®, RotoTEC®, BridgeBUSTER®, and GunDRILL Reamer.
Rubicon’s approach is all about applying engineering expertise to real-world problems and developing simple products that address complex challenges. We combine the knowledge of specialists with specific goals and task-oriented software to produce the optimum end product.
Our focus on R&D through Rubicon’s Engineering Group and our in-house manufacturing, where we closely monitor products throughout the development cycle, also ensures that customer needs and simplicity in application remain the top priority.
With operations in the Middle East and North Africa, Asia, Europe and the Americas, our dedicated global presence gives us the agility and scope to respond quickly to customers’ demands in product development.
Our research is often conducted in partnership with customers, ensuring their involvement at the early stages of the product development cycle and that our products, once they come to market, are fully attuned with customer needs.
Our global reach and local roots provide our customers with the best of both worlds, providing dedicated service and one-on-one support throughout the project lifecycle backed up by the resources, engineering expertise and manufacturing of a larger company. In short, we are small enough to care but large enough to deliver.
At the same time, our strong local knowledge ensures that our R&D is intimately connected to the specific challenges our customers face locally. We employ local people, share our expertise and customize our products to meet local challenges. The longstanding ties with operators in diverse basins enable Rubicon to provide products that satisfy mandates for locally manufactured content and are tailor-made for the specific challenges of those basins.
The result is reduced risk in increasingly complex operations.