Our guiding principle is practical innovation – the combination of customer drivers, technology and engineering excellence and the ability to deliver a global service with local expertise – ensuring Rubicon continues to develop drilling and well construction products that genuinely make a difference.

Our highly effective, simple, yet innovative products are focused on reducing drilling times, creating high quality wellbores and increasing returns for our customers. We deliver accelerated time to first production and enable our customers to reach drilling depths previously considered unattainable.

Our significant portfolio of products enables customers to drill further, faster and with greater precision, while minimizing downtime and maximizing value in drilling operations through accurately gauged and high quality wellbores. Our completions tools are ideal for all environments, including difficult wellbore conditions and high angle. ERD and horizontal wells, where torque and drag, friction, and casing wear are constant issues.


Our Approach

Our products – many of them unique – are widely recognized for their ingenuity, simplicity and effectiveness in ensuring that customers reach their objectives as quickly and cost effectively as possible.

We call it practical innovation.

Much of our success comes from listening to and learning from you, our customer, and developing better products as a result. In many cases, for example, a standard drilling tool is not always the best solution. Unlike others, Tercel will design and manufacture a dedicated product to suit your specific application and ensure it is the best solution for your problem.



Rubicon’s culture of practical innovation means that R&D is at the forefront of everything we do. Today, our R&D is carried out within the various Engineering Groups across the world with the company owning a wide variety of innovative patents on flagship products such as SwivelMASTER®, EzeeGLIDER®, RotoTEC®, BridgeBUSTER®, and GunDRILL Reamer.