Practical Innovation

Practical Innovation

Developing products that solve problems

Rubicon’s portfolio of products spans the complete lifecycle of the well, from well planning to well capping. Many of our products are unique in the industry, and all are widely recognized for their ingenuity, simplicity and effectiveness in ensuring that customers reach their objectives quickly and cost effectively.

We listen and learn from our customers and develop products better suited for their specific applications. Our process begins and ends with research and development. We often enlist customers to participate in our research process. Their involvement ensures that once the new product comes to market, it is fit-for-purpose, fully attuned with customer needs.

We call this Practical Innovation