Our Approach

“Building something extraordinary is not a function of circumstance, it’s a function of the choices, discipline and talent of the team.”

– Mike Reeves, Founder & CEO

Rubicon Triangle
Rubicon's approach to business is simple:
Practical Innovation
Practical Innovation

We engage a customer-first culture driven by the relentless pursuit of customer satisfaction and retention.

Superior Customer Service
Superior Customer Service

We drive ingenuity, simplicity and effectiveness in everything we do, ensuring customers reach their objectives as quickly and cost effectively as possible.

Financial Discipline
Financial Discipline

We establish smart financial practices that emphasize stakeholder return, financial flexibility and generate a sustainable platform for profitable growth.

Accelerated Growth
Accelerated Growth

We position high value product lines to grow faster than the market and our respective competitors.

Making it better

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From product conception through to design, manufacturing and installation, we partner, respond and adapt to our customers’ requirements every step of the way. We ensure that every product is designed and manufactured to work optimally for every client in every environment – every time.

Making it simple

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Straightforward yet innovative, our products are practical, often multi-functional and designed to reduce unnecessary complexity while maximizing performance. They are easy to deploy, uncomplicated to the user and fit seamlessly with existing drilling and well construction equipment.

Making it happen

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Putting our expertise at our customers’ disposal, we deliver unique, innovative and practical products that meet challenges head-on, ensuring exceptional customer service at every stage of the delivery process.