Directional drilling is defined as the practice of controlling the direction and deviation of a wellbore to a predetermined underground target or location. The most significant directional drilling challenge identified by operators drilling unconventional wells has been the inability to consistently follow a prescribed well path and to hit and stay within the targets identified during the well planning process. Inaccurate directional drilling routinely leads to hundreds of thousands of dollars of lost production value per well.


Challenges of directional wells:

  • Increased tortuosity of the final wellbore resulting in increased drilling times
  • Increased stress on downhole equipment leading to tool failures
  • Increased torque and drag
  • Loss of directional toolface control


Horizontal and multi-lateral wells are used to enhance reservoir contact and ultimately improve well performance. But understanding the particular challenges of directional drilling is essential to getting the most from these wells.

Challenges of horizontal wells:

  • Hole cleaning
  • Excessive drag and torque limitations
  • Weight on Bit
  • Directional control


Rubicon offers a wide range of technologies and expertise to help maximize and extend the parameters of directional and horizontal drilling. Enabled through our advanced Applications Engineering teams and industry leading software, we provide our customers with a better understanding of the wellbore environment.  Our technology portfolio combined with our team of experienced professionals help reduce risk, mitigate unplanned costs and improve overall performance.